Rank in ChatGPT, Perplexity, Google SGE, and other AI-powered search tools. Answer Engine Optimisation (AEO) is the future of visibility. We make sure your business is ready.
Improved search visibility
Higher featured snippet chances
Voice search readiness
Faster customer answers
What is Answer Engine Optimisation (AEO)?
AEO is the evolution of SEO. Instead of optimizing for traditional search engine results pages (SERPs), we optimize your content and structure to be discovered and quoted by AI tools like ChatGPT, Claude, Gemini, and Google’s Search Generative Experience.
When a customer asks a question in an AI chat interface, your business needs to be the one providing the answer. That’s where AEO comes in.
AEO also extends to local discovery. When someone asks an AI assistant for a service “near me”, the answer is assembled from your business listings, reviews and structured data — not from your Google ranking. We treat search, AI and local visibility as one job, because that is how your customers experience it.
Why AEO Matters Now More Than Ever
1.
AI assistants are becoming the first stop for product and service research
2.
Generative Search is replacing SERP clicks with instant answers
3.
Brands that are cited or recommended by AI gain trust, visibility, and traffic
4.
Traditional SEO no longer guarantees relevance in these new interfaces
Our 6 Step Process:
01
Knowledge Graph & Entity Mapping – We structure your brand to be understood by AI.
02
Schema Markup – We apply detailed schema to ensure your content is readable by large language models.
03
AI-Optimised Content – Our writers and tools create expert answers aligned with what AI is trained to surface.
04
Source Authority Building – We build topical authority and trusted citations.
05
AEO Testing – We run test prompts across ChatGPT, Perplexity, SGE, and others.
06
Iteration & Indexing – Continuous re-optimisation and reindexing for maximum impact.
What You Can Expect From AEO?
Improved visibility in AI tools like ChatGPT, Gemini, Claude & Perplexity:
- Increased traffic from zero-click queries
- Higher trust and brand authority in your niche
- A long-term edge over competitors still stuck on Google-only thinking
Traditional SEO vs AEO – Know the Difference
SEO gets you clicks. AEO gets you quoted. Here’s how they compare:
Traditional SEO:
- Optimises for rankings in Google
- Focus on backlinks and keyword match
- Relies on users clicking through
- Often slow to yield results
Answer Engine Optimisation (AEO):
- Optimises for AI tools like ChatGPT & Google SGE
- Structured for fast understanding by LLMs
- Designed to get your brand cited in answers
- Positions you as the expert in your field
Ways to Work With Us
Every business starts in a different place. Start with an audit, or go straight to a monthly programme.
AI Visibility Audit
R2 500/once-off
- We run the questions your customers actually ask across the major AI assistants
- A documented report: where you appear, where you don't, and who appears instead
- Your top competitors benchmarked against you
- A prioritised action list — what to fix first, and why
- Fee credited in full against your first month if you start a programme within 60 days
Foundation
Monthly
- Conversational intent audit and baseline benchmarking
- Content restructured into clear, extractable answer blocks
- Schema markup implemented across your key pages
- Entity optimisation, so AI platforms recognise your business consistently
- Content prepared for voice and conversational search
- Ongoing prompt testing across the major AI platforms
- Monthly visibility report
MOST POPULAR
Growth
Monthly
- Everything in Foundation
- Local and “near me” visibility: Google Business Profile and key business directories
- Ongoing AI-optimised content programme — FAQs, answer pages and knowledge content
- Authority building through ethical link building and brand mentions
- Expanded prompt testing set with month-on-month tracking
- Quarterly strategy review
Authority
Monthly
- Everything in Growth
- Multi-location or multi-service coverage, including location-specific landing pages
- Review generation strategy and response management
- Ongoing competitive monitoring — who is being cited instead of you, and what is changing
- Quarterly competitive and keyword strategy reviews
- Priority turnaround and direct access to your strategist
Monthly programmes are quoted to your business size and competitive landscape. Minimum three-month commitment — AI visibility typically takes three to five months to move meaningfully.
Not sure where to start?
The free check is a fifteen-minute conversation where we run a handful of live prompts with you and tell you what we see. The AI Visibility Audit is the documented version — a full report you keep, with competitor benchmarking and a prioritised action list.
FAQs
Do you replace my current SEO agency?
No. We complement your SEO with AEO — focused on AI engines rather than just Google.
Can you guarantee I’ll show up in ChatGPT?
No AI tool guarantees visibility. But we structure your brand and content to give you the best chance to be cited.
How long does AEO take to work?
You’ll start seeing visibility in AI engines within 2–6 weeks depending on authority and indexing cycles.
Is this just schema markup?
No. AEO involves entity mapping, content strategy, source building, and prompt testing beyond just structured data.
Can this work for local businesses?
Yes! We have AEO frameworks tailored for local services, professionals, and multi-
location businesses.
What does AEO cost?
Our AI Visibility Audit is R2,500 once-off, and is credited against your first month if you go ahead with a programme within 60 days. Monthly programmes are quoted to your business — send us your website and we'll come back with a figure.
How long before I see results?
AI platforms surface content differently to traditional search, so this is a build rather than a switch. In most cases meaningful improvement starts to show between three and five months, depending on your industry and how competitive your space is. You'll see the groundwork — schema, content structure, entity signals — inside the first month.
Do I need SEO as well?
In most cases the two work together, and our Growth and Authority programmes include the search and local work alongside the AI optimisation. If you already have an SEO provider we're happy to work alongside them.
Become the Brand AI Recommends - AI is now the first place people turn for answers. Is your brand the one it’s recommending? Let’s future-proof your visibility. Get in touch to see how AEO can position your business for the next decade of discovery.
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